Building value through memorable brands.


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Are you struggling with brand building and marketing management? We offer you a way to step in front and stand apart by building value for your customer at every brand touchpoint. We provide CIM accredited marketing services to identify, anticipate and satisfy customer requirements profitably. We connect profit and purpose through strategic marketing and premium content.


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One of the leading digital transformation companies from Zurich promoting its complex services though a video presentation. Target market: Swiss and International SMEs.
CATEGORY: company video presentation
WORK: script, voice-over, graphics, sound editing

J. Wright

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A personal brand project for a high profile organisational transformation expert from Zurich.
SOLUTION: Fresh positioning as a digital and circular economy expert, speaker and trainer.
CATEGORY: brand management
WORK: concept, linkedin profile, website & brochure texts, consultancy


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Gi Group is the 6th largest recruiting company in Europe. Target market: Romanian employees
CATEGORY: content
WORK: monthly communication plans, social media communication content

I developed my first 25 years of professional career working for big Corporations. In such environment I did not have time to think about the importance of having a brand, and why I should be developing mine. All that changed when I became solopreneur and realised that I didn't have a message, a specific service, a well-defined audience, or an attracting image for my business. I was so lucky to have met Oana Mudura. Oana is an amazing professional who helped me, first, to understand all the new concepts on brand creation that were foreign to me. And, second, to hold me by hand in implementing the required steps at the right time, and taking continuous action. In no time, I had clarified the type of business I wanted to develop, started taking daily action, and start getting results. In three months, my website unique visitors increased by 572%, my YouTube channel views increased by 412%, and I started growing my email list. Oana is passionate about what she does and really cares about her clients. I would highly recommend her if you want to take your business to the next level.

EDUARD LOPEZ, team performance coach & corporate trainer h4human.com


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We are always curious, eager to go through the first layers of the idea in search of the essence. We build a living story that changes together with those who live it.

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  •   A true rebranding is a metamorphosis. The main transformation happens from within: you become your best version. Creatopy's COO, Teodora Gavriluț,  peeled back the curtains in a deep, insightful conversation about the complex reality of a rebranding process. Here is the

  •     How do you innovate, how do you create something new to meet the real needs of your customers? Innovation is a topic we need to focus on these days more than ever. Even if innovation can be born of chaos,

  •     The most important question was and will remain: how does the customer feel when he interacts with your brand?     I talked to Anca Șerbănescu, trainer and advisor at the Marketing Institute about the ingredients of a successful customer experience. A discussion

  • When Sonrisa, a Hungarian software development and IT company and end-to-end software business partner, decided to open a fifth office, it settled on the city of Oradea due to the city's size, quality healthcare services, IT market, and the University's

  • Proud to introduce our news article about Softech for Transylvania Tech News, written by a multiple Emmy Award winner. Our new member of the communications team has more than 20 years of experience as a journalist working for some of

  •       Brand awareness builds value. A positive impact brand creates profit for a purpose. Business branding for positive impact builds customer loyalty. The marketing strategy and communication strategy need to be aligned with the social purpose for this effort to be

  •         There’s a lot that goes into building a brand – and it isn’t something you can afford to take lightly. Your brand is how people think of you, your company. It is integral in forming their perceptions of you, your

  •       Without a clear brand voice, your marketing messages will fall flat and won't stand out amid the sea of other, similar messages vying for your customer's attention. To have an effective brand voice, you need to communicate in a consistent tone and

  • Online brand interaction with a brand is like dating. First, the person notices your company, and eventually, they start to view you as an ally and someone they can trust. As with a dating relationship, you want to gradually build

  •     If you're not seeing the results you want from your content marketing, it could be that you're not sharing content that your customers want to read. The content you share is an essential part of brand building. What type you