Sonrisa’s New Tech Destination
When Sonrisa, a Hungarian software development and IT company and end-to-end software business partner, decided to open a fifth office, it settled on the city of Oradea due to the city's size, quality healthcare services, IT market, and the University's
Customer Experience As Differentiation
The most important question was and will remain: how does the customer feel when he interacts with your brand? I talked to Anca Șerbănescu, trainer and advisor at the Marketing Institute about the ingredients of a successful customer experience. A discussion
Innovation in Marketing
How do you innovate, how do you create something new to meet the real needs of your customers? Innovation is a topic we need to focus on these days more than ever. Even if innovation can be born of chaos,
The Evolution of Creatopy (formerly Bannersnack)
A true rebranding is a metamorphosis. The main transformation happens from within: you become your best version. Creatopy's COO, Teodora Gavriluț, peeled back the curtains in a deep, insightful conversation about the complex reality of a rebranding process. Here is the
