Evolution means change, but it’s not a simple rebranding. For some companies, it’s a reset from within. Evolution doesn’t just change, it revolutionizes what came before. That’s exactly what Bannersnack had in mind with its rebranding to Creatopy.

The efforts of the entire team at Creatopy went into developing new and useful functions for their graphic design software. The work was complex, with design, collaboration, and innovation that aims to redefine the entire business. In the beginning, Bannersnack was the perfect name. For the current innovation and the market they serve, it no longer fit the bill. Creatopy was born of their evolution from a simple banner design tool to a fully comprehensive app design platform.

There are many active players in Oradea, a city that contributes extensively to the current global technological approach. The city is home to 22 tech startups that have more than 300 employees. They’ve created applications that are used by more than 11 million people in 19 different countries. Oradea-based tech products have attracted over $9 million in investments.

Among these future-forward thinkers, specialists from Creatopy are taking the next step to address the b2b market. Creatopy has already facilitated success for 4 million people in their visual campaigns. They’ve worked with an array of industries and clients that range from small businesses to Fortune 500 companies. Having reached such a high pinnacle of success, Creatopy realized that they needed to set their sights on an upgrade in all points of view.

Creatopy is automating design and aims to conquer the market for graphic design tools, much like their competitor, Canva. To reach these lofty goals, Creatopy went through an extensive rebranding process. Teodora Gavrilut, Creatopy’s COO, sat down with Transylvania Tech News for an exclusive interview about the process.